Small
I've been building startups for 18 years (started my first company when I was 19). Over the years I've become obsessed with small teams, so I enjoy collecting examples of small teams that use technology as leverage to achieve incredible things.
- WhatsApp had 50 employees when they were acquired by Facebook for $19 billion. They had 450 million MAUs.
- Minecraft had 37 employees when they were acquired by Microsoft for $2.5 billion. They were doing $290 million in revenue and $125 million in profits.
- RenTech has 300 employees and their Medallion Fund generates $6 - 7 billion in annual profits on $10 billion of committed capital.
- XTX Markets has 200 employees and generated $1.1 billion in profits in 2023.
- Craigslist generates $800 million - $1 billion per year in revenue with 50 employees.
- Telegram has 900 million MAUs and 30 engineers.
- Instagram had 13 employees when they were acquired by Facebook for $1 billion. They had 30 million MAUs.
- Midjourney generates $200 million in revenue with 70 employees as of 2024.
- 37signals has 100k customers and generates "tens of millions in profits per year" with 75 employees, according to Jason Fried.
- Ghost has 35 employees and generates $6M in ARR as of 2024.
- BuiltWith has a single employee and generates $14 million / year in revenue.
If you know of any small teams that have had outsized success, drop me an email – would love to add them to the list.