I’m a massive multi-screener, and as it turns out so is pretty much everyone else in the developed world who owns a smartphone. It’s truly incredible how quickly this shift has happened (<2yrs).
Broadcasters love second screen experiences, because they drive more media engagement. Because of this, many big players in TV are investing second screen mobile experiences for their audiences. A good example is ITV with their XFactor and Britain’s Got Talent apps.
Advertisers love second screen ads, because they boost brand recall and almost double purchase intent.
At Brainient, we’re experiencing the rise of second screen from the front line. ITV, UK’s largest commercial broadcaster has chosen Brainient for the delivery of all their second screen ads. The engagement rate on these ads is stellar, ranging from 30% to 300% in some instances.
So if you’re a brand, give second screen a chance. You may realise it’s actually the holy grail of advertising, because it helps brands generate brand awareness while enabling people to actually make a purchase (or express their intent to make one).