brainient

#WPPSTREAM

For the past three years, I’ve been lucky to have been invited to WPP’s annual un-conference, WPPSTREAM [http://stream.wpp.com/]. This year was by far the best STREAM I’ve ever participated in and, by a long mile, the best event I’ve ever been to. The

brainient

The rise of second screen, in three graphs

I’m a massive multi-screener, and as it turns out so is pretty much everyone else in the developed world who owns a smartphone. It’s truly incredible how quickly this shift has happened (<2yrs). Broadcasters love second screen experiences, because they drive more media engagement. Because of this, many big players in TV are investing second screen mobile experiences for their audiences. A good example is ITV with their XFactor and Britain’s Got Talent apps. Advertisers love second screen ads,

brainient

Talking about Brainient on CNBC

With the occasion of the London Tech Week [http://londontechnologyweek.co.uk/], CNBC have chosen 5 of the UK’s hottest startups to pitch as part of their #PowerPitchUK. Brainient [http://www.brainient.com] was kindly chosen as one of these 5 startups, and I was invited for a brief

brainient

Ad tech: what’s an engagement?

It used to be that a click was a click. Advertisers bought banners and got clicks to their websites, end of story. Today, advertisers buy banners, video ads, native ads, second-screen ads, mobile ads, and many more. For these ads, they get clicks, roll-overs and swipes. To makes matters worse,

brainient

Brainient signs ITV, UK’s largest commercial television network

The news hit the stands [http://www.itv.com/presscentre/press-releases/itv-launches-new-ad-explore-functionality-itv-player-audiences#.UjLoKGQ-LtY] this morning that Brainient [http://www.brainient.com] has signed a partnership with ITV, the largest commercial television network in the UK and one of the largest in Europe. This is big news for us, for a

brainient

How to learn everything you need to know about the mobile video space

Every quarter, Brainient [http://www.brainient.com] organises a breakfast event called – evidently – Breakfast & Brains [http://brainient.com/events/breakfastandbrains]. It’s a forum for our clients and friends, where we discuss the newest happenings in the video advertising world and the next one (happening on May 1st) will be

brainient

Video and Mobile for brands

Everybody in the tech scene is saying that 2013 is the year of mobile and I find that to be true in video as well. Since the beginning of the year we’ve already had 80% of our clients at Brainient [http://brainient.com] ask for mobile demos of our

brainient

2012 in review at Brainient

It’s that time of the year again, to look back and marvel at how quickly another year has passed. And as the hard-core numbers buff that I am, I thought it would be a good idea to share some Brainient numbers that make me proud of what our small

brainient

Is mobile fit for brand advertisers?

By now, I’m presuming that many of you have seen this year’s Mary Meeker presentation on the state of technology, digital and the world. If you haven’t, do it now. It is breathtaking [http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update] . Unsurprisingly, according to Meeker 2013 will be the

brainient

Brainient is hiring

Following up on yesterday’s post [https://www.emigal.com/2012/07/30/how-to-attract-a-players/], I’d like to write about the positions we have open at Brainient [http://brainient.com]. We’re growing heavily so we need more brain power to keep our clients happy. So if you’re Awesome,

brainient

Using A/B testing in advertising

A/B testing is not a new concept. It’s been around for decades, and it was first used online, for website optimisation, by Amazon back in the ‘90s. The rest, as they say, is history. Or not, if you talk advertising. Because, believe it or not, there are very