Emi Gal - Emi Gal (Page 2)

The #elderproject #5: Jeff Hutchinson

This week’s elder is the oldest one I’ve interviewed so far, and yet one of the happiest. Jeff is 83, British and has more charisma than Obama & Clooney put together. He had a wonderful, wonderful story about love which was perfectly timed as I interviewed him on

elderproject

The #elderproject #4: George Betianu [RO]

Apologies for not posting an #elderproject interview in a while. I’ve been doing them at a rate of one per week but converting to mp3, uploading to soundcloud and writing the summary takes longer than I thought and work has been very busy. I’ll try posting a few

elderproject

The #elderproject #3: Ewan

Today’s elder is a 61 year old British national living in Surrey, named Ewan. There was a bit of nostalgia in his voice while he was talking about the past, as you’ll notice in the interview. He’s had a tough time over the years, Ewan, but despite

elderproject

The #elderproject #2: Jagdish Patel

I’ve realised over the past week that I don’t have time to post the elder project interviews every day, but I will try to the best of my ability to actually do one every day and post them at a later time. Today, I’d like to introduce

elderproject

The #elderproject #1: my dad, Stefan Gal

The first person I interviewed for The Elder Project [https://www.emigal.com/2014/12/25/experiments-the-elderproject/] is none other than my dad, whom I love dearly and look up to in many ways. Asking him the questions was rather odd as I already know the answers to many of

elderproject

Experiments – the #elderproject

Almost every year for the past six years, I’ve taken on a new experiment. In 2008 I was a polyphasic sleeper [http://en.wikipedia.org/wiki/Polyphasic_sleep] for two months. In 2010 I lost 14kgs in two months. In 2011 I lived in London on £300/day for

brainient

#WPPSTREAM

For the past three years, I’ve been lucky to have been invited to WPP’s annual un-conference, WPPSTREAM [http://stream.wpp.com/]. This year was by far the best STREAM I’ve ever participated in and, by a long mile, the best event I’ve ever been to. The

brainient

The rise of second screen, in three graphs

I’m a massive multi-screener, and as it turns out so is pretty much everyone else in the developed world who owns a smartphone. It’s truly incredible how quickly this shift has happened (<2yrs). Broadcasters love second screen experiences, because they drive more media engagement. Because of this,

brainient

Talking about Brainient on CNBC

With the occasion of the London Tech Week [http://londontechnologyweek.co.uk/], CNBC have chosen 5 of the UK’s hottest startups to pitch as part of their #PowerPitchUK. Brainient [http://www.brainient.com] was kindly chosen as one of these 5 startups, and I was invited for a brief

mary meeker

Mobile is eating the TV

There are three slides in Mary Meeker’s Internet Trends 2014 [http://www.kpcb.com/internet-trends] that tell a good story of where video is going. The first slide shows mobile (smartphone & tablet) shipments compared to TV units. TV shipments are flatlining just under 300M whereas mobile & tablets

cancer research

Raising money for blood cancer research

> “For the world is in a bad state, but everything will become still worse unless each of us does his best.” – Viktor E. Frankl, Man’s Search for Meaning Cancer is not one of those things healthy people think about, unless you have a close friend or relative who’

brainient

Ad tech: what’s an engagement?

It used to be that a click was a click. Advertisers bought banners and got clicks to their websites, end of story. Today, advertisers buy banners, video ads, native ads, second-screen ads, mobile ads, and many more. For these ads, they get clicks, roll-overs and swipes. To makes matters worse,

Brainient hiring spree

When talking about GE’s strategy some time ago, Lawrence Bossidy, former COO of GE said that “nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” I’ve always believed that a company is only

brainient

Brainient signs ITV, UK’s largest commercial television network

The news hit the stands [http://www.itv.com/presscentre/press-releases/itv-launches-new-ad-explore-functionality-itv-player-audiences#.UjLoKGQ-LtY] this morning that Brainient [http://www.brainient.com] has signed a partnership with ITV, the largest commercial television network in the UK and one of the largest in Europe. This is big news for us, for a

brainient

How to learn everything you need to know about the mobile video space

Every quarter, Brainient [http://www.brainient.com] organises a breakfast event called – evidently – Breakfast & Brains [http://brainient.com/events/breakfastandbrains]. It’s a forum for our clients and friends, where we discuss the newest happenings in the video advertising world and the next one (happening on May 1st) will

brainient

Video and Mobile for brands

Everybody in the tech scene is saying that 2013 is the year of mobile and I find that to be true in video as well. Since the beginning of the year we’ve already had 80% of our clients at Brainient [http://brainient.com] ask for mobile demos of our

brainient

2012 in review at Brainient

It’s that time of the year again, to look back and marvel at how quickly another year has passed. And as the hard-core numbers buff that I am, I thought it would be a good idea to share some Brainient numbers that make me proud of what our small

brainient

Is mobile fit for brand advertisers?

By now, I’m presuming that many of you have seen this year’s Mary Meeker presentation on the state of technology, digital and the world. If you haven’t, do it now. It is breathtaking [http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update] . Unsurprisingly, according to Meeker 2013 will be the

brainient

Brainient is hiring

Following up on yesterday’s post [https://www.emigal.com/2012/07/30/how-to-attract-a-players/], I’d like to write about the positions we have open at Brainient [http://brainient.com]. We’re growing heavily so we need more brain power to keep our clients happy. So if you’re Awesome,

Business

It’s a Brainient New Year

As you may have seen [http://eu.techcrunch.com/2012/01/16/brainient-raises-1-8-million-to-scale-its-video-ad-performance-platform/] , we’ve raised $1.8M from a few [http://www.credoventures.com] fantastic [http://www.atlasventure.com/] investors [http://www.estag.de/], backers of companies like DataXu, AdSafe Media and RevenueMax. I’m thrilled and very excited,

Books

What I’ve been reading this year

I read a lot of books when I was a kid. Actually, scrap that. I read a lot of programming books when I was a kid, and The Adventures of Tom Sawyer. Twice So over the past few years, I’ve been catching up. I read on average two-three books

brainient

Using A/B testing in advertising

A/B testing is not a new concept. It’s been around for decades, and it was first used online, for website optimisation, by Amazon back in the ‘90s. The rest, as they say, is history. Or not, if you talk advertising. Because, believe it or not, there are very

People

I got the best Christmas present in the world this year

For the past couple of months, 40-50 of my friends have been secretly “cooking” me a Christmas present, led by my best friend in the world, Sabina (which some of you might now as The Girl With Her Peals On [http://tgwhpo.com]). Yesterday evening Santa delivered the video below,

Ideas

How to win Seedcamp Week

Next week, 23 lucky startups will attend Seedcamp Week, probably the best event of its kind in Europe. Three hundred mentors – entrepreneurs, angels investors, marketers, technology people – will be all eyes and ears, trying to help these startups become successful companies. I think I still hold the record for the

Hey look, nobody wants to watch pre-rolls

Because I have this big interest in monetising video [http://brainient.com], I always keep an eye open to see how people react to video advertising. I’ve therefore developed a little bit of an obsession to quiz all my friends on what they like / don’t when watching video