Emi Gal (Page 2)

Mobile is eating the TV

There are three slides in Mary Meeker’s Internet Trends 2014 that tell a good story of where video is going. The first slide shows mobile (smartphone & tablet) shipments compared to TV units. TV shipments are flatlining just under 300M whereas mobile & tablets are skyrocketing to nearly 1,

cancer research

Raising money for blood cancer research

“For the world is in a bad state, but everything will become still worse unless each of us does his best.” – Viktor E. Frankl, Man’s Search for MeaningCancer is not one of those things healthy people think about, unless you have a close friend or relative who’s been

brainient

Ad tech: what’s an engagement?

It used to be that a click was a click. Advertisers bought banners and got clicks to their websites, end of story. Today, advertisers buy banners, video ads, native ads, second-screen ads, mobile ads, and many more. For these ads, they get clicks, roll-overs and swipes. To makes matters worse,

Brainient hiring spree

When talking about GE’s strategy some time ago, Lawrence Bossidy, former COO of GE said that “nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies.” I’ve always believed that a company is only

brainient

Brainient signs ITV, UK’s largest commercial television network

The news hit the stands this morning that Brainient has signed a partnership with ITV, the largest commercial television network in the UK and one of the largest in Europe. This is big news for us, for a few reasons: Firstly, it’s a sign that what we’ve been

brainient

How to learn everything you need to know about the mobile video space

Every quarter, Brainient organises a breakfast event called – evidently – Breakfast & Brains. It’s a forum for our clients and friends, where we discuss the newest happenings in the video advertising world and the next one (happening on May 1st) will be all about mobile: the technology, standards and tracking

brainient

Video and Mobile for brands

Everybody in the tech scene is saying that 2013 is the year of mobile and I find that to be true in video as well. Since the beginning of the year we’ve already had 80% of our clients at Brainient ask for mobile demos of our interactive video ads.

brainient

2012 in review at Brainient

It’s that time of the year again, to look back and marvel at how quickly another year has passed. And as the hard-core numbers buff that I am, I thought it would be a good idea to share some Brainient numbers that make me proud of what our small

brainient

Is mobile fit for brand advertisers?

By now, I’m presuming that many of you have seen this year’s Mary Meeker presentation on the state of technology, digital and the world. If you haven’t, do it now. It is breathtaking. Unsurprisingly, according to Meeker 2013 will be the year when the smartphone + tablet installed

brainient

Brainient is hiring

Following up on yesterday’s post, I’d like to write about the positions we have open at Brainient. We’re growing heavily so we need more brain power to keep our clients happy. So if you’re Awesome, love technology, video and advertising – drop us a note. We’re

Business

It’s a Brainient New Year

As you may have seen, we’ve raised $1.8M from a few fantastic investors, backers of companies like DataXu, AdSafe Media and RevenueMax. I’m thrilled and very excited, because I think 2012 will be the year advertisers start using video for more than just reach and eyeballs. My

Books

What I’ve been reading this year

I read a lot of books when I was a kid. Actually, scrap that. I read a lot of programming books when I was a kid, and The Adventures of Tom Sawyer. Twice So over the past few years, I’ve been catching up. I read on average two-three books

brainient

Using A/B testing in advertising

A/B testing is not a new concept. It’s been around for decades, and it was first used online, for website optimisation, by Amazon back in the ‘90s. The rest, as they say, is history. Or not, if you talk advertising. Because, believe it or not, there are very

People

I got the best Christmas present in the world this year

For the past couple of months, 40-50 of my friends have been secretly “cooking” me a Christmas present, led by my best friend in the world, Sabina (which some of you might now as The Girl With Her Peals On). Yesterday evening Santa delivered the video below, which I think

Ideas

How to win Seedcamp Week

Next week, 23 lucky startups will attend Seedcamp Week, probably the best event of its kind in Europe. Three hundred mentors – entrepreneurs, angels investors, marketers, technology people – will be all eyes and ears, trying to help these startups become successful companies. I think I still hold the record for the

Hey look, nobody wants to watch pre-rolls

Because I have this big interest in monetising video, I always keep an eye open to see how people react to video advertising. I’ve therefore developed a little bit of an obsession to quiz all my friends on what they like / don’t when watching video online. And quite

Personal

What I’ve been up to

It’s been so hectic in the past couple of weeks that I completely forgot to tell you that Brainient got the runner-up prize at The Next Web 2010, that we launched the first AppStore for Video in the world.

romanian

[RO] Brainient a câştigat Seedcamp Week 2009

Îmi pare rău că am lipsit în ultima vreme, dar de 3 săptămâni m-am mutat la Londra şi a trebuit să alerg între vizionări de apartamente, întâlniri cu potenţiali clienţi şi, desigur, petreceri de networking :). Săptămâna trecută am participat la Seedcamp, cea mai mişto competiţie europeană pentru startup-uri. S-au înscris

london

09.09.09

As the numbers show, today is a special day. The day Sabina and I moved to London.

romanian

[RO] eOk inovează. Din nou.

Innovation distinguishes between a leader and a follower.Nu mi-a plăcut niciodată să fiu follower. Lui Florin nici atât. Amândoi încercăm în mod constant să ieşim din tipar. Să inovăm. Să probăm concepte şi idei noi. Să riscăm. Uneori merge, alteori nu. De fiecare dată învăţăm ceva nou. Am pornit

romanian

[RO] Olimpiadele comunicării

Anul ăsta mă aflu în juriu la Olimpiadele Comunicării. Ceea ce mă bucură foarte tare, dacă stau să mă gândesc că acum vreo 6 sau 7 ani am participat şi eu. Nu mai ţin minte cu ce proiect şi pentru ce, dar ţin minte că n-am câştigat :). Mai jos câteva

romanian

[RO] Veevid face succes

După ce în Decembrie am semnat primii clienți, în Ianuarie am avut gata o versiune funcțională, iar săptămâna trecută am anunțat parteneriatul cu Seedmoney, sunt fericit să vă anunț că veevid, platforma de video management dezvoltată de Brainient este unul dintre proiectele finaliste la Seedcamp Paris. Pentru necunoscători, seedcamp este

romanian

[RO] Mulțumim, domnule Brie

Astăzi am citit un post care m-a impresionat, despre cum foloseste tatăl lui Alex Brie un produs la care am pus umărul în ultimele 10 luni. Mi-am amintit că si tata îl foloseste, de la 3000 de km depărtare. Si că mama lui Florin e fan înrăit. Si că mulți,

romanian

[RO] Webstock Awards – veni, vidi, vici

Ieri a avut loc Webstock Awards, competiție organizată de Evensys-ul lui Cristi Manafu. Au participat peste 120 de proiecte, înscrise în 11 categorii. eOk a castigat Premiul I in categoria lui, Audio & Video. Bravo Brainient, bravo Florin, bravo Cristina. Am câstigat în fața unor proiecte redutabile ca Happy Fish

romanian

[RO] Somnul polifazic – ziua 3

E 3:21 AM si m-am trezit de 21 de minute. A fost greu. Am tras de mine cam 15 minute până am fost capabil să deschid ochii. Am mâncat iaurt si am băut multă apă. Acum sunt ok, dar un pic (prea) somnoros. Am observat până acum că cel